- Marketing Executive / Senior Executive - Digital & Social media - Business & Event Management

Company Description

ABC Pathways GROUP, established in 2002, is a leading educational organization in Hong Kong comprising English schools, international kindergarten, Franchising and PR & marketing consultancy.

ABC Pathways School (www.abcpathways.com) ABC Pathways International Kindergarten (www.abcpathways.edu.hk) Juniorversity (www.juniorversity.com.hk) Bread & Butter Strategic Consultancy (www.breadnbutter.com.hk) ABC Smile (https://www.abc-smile.com)

To cope with our expansion, we are looking for a team member to join us for the following vacancy,

Responsibilities

Job Description:

Social Media & Content Creation
• Develop and implement comprehensive social media strategies across Hong Kong and Mainland China platforms to enhance brand awareness and engagement.
• Monitor and analyse social media performance and paid campaign to optimise content effectiveness and advertising ROI.

Event management and Campaign Planning
• Support the planning, execution, and evaluation of promotional campaigns across multiple channels
• Manage events and implement event plans and concepts
• Conceptualise and develop creative ideas that align with campaign goals and brand positioning.
• Build and nurture relationships with key influencers, partners, and clients to expand brand reach and drive business opportunities.

AI & Innovation
• Stay abreast of industry trends, emerging AI tools, and new marketing technologies to enhance campaign efficiency and creativity.
• Perform ad hoc assignments and contribute to special marketing projects as required.

Requirements
• Bachelor’s degree or above in Marketing, Communications, or a related discipline.
• Minimum 1 year of solid experience in digital marketing and event management; experience in the education sector is highly preferred.
• Excellent command of written and spoken English and Chinese (including Putonghua).
• Proficient in digital and creative tools such as Canva, CapCut, Filmora, or equivalent.
• Familiarity with Mainland China social media platforms (e.g. Xiaohongshu, TikTok, WeChat) is an advantage.
• A proactive, organised team player with strong communication and interpersonal skills.
• Able to thrive in a fast-paced environment and manage multiple priorities under tight deadlines.

Interested parties please send full resume to (all data collected will be for recruitment purpose only)esme@abcpathways.com