About the Role

We're looking for a Head of Sales to own and build our APAC market from the ground up. You're joining an early-stage disruptor leading the massive inflection to stablecoin and on-chain banking in one of the world's most dynamic regions. This isn't a traditional sales management role—you'll be our first dedicated sales leader in APAC, which means you'll wear every hat from hunter to closer to strategist.

You’ll own the entire sales motion: identifying opportunities, building pipelines, running discovery calls, delivering compelling demos, negotiating deals, and ensuring smooth handoffs to onboarding—and then scaling a team accordingly. You’ll have the autonomy to define our go‑to‑market strategy for APAC while working directly with leadership to shape how Limited serves this critical market.

If you thrive on building from zero, closing deals yourself, and love the challenge of breaking into new markets, this role is for you.

What You'll Own
Full‑Cycle Sales Execution
• Own the complete sales cycle from first contact to signed customer
• Conduct prospecting and lead generation across APAC markets
• Build and maintain a robust pipeline of qualified opportunities
• Run discovery calls to understand customer needs and pain points
• Deliver product demos that connect our solution to real business problems
• Navigate negotiations and close deals with conviction
• Ensure seamless handoffs to onboarding teams with complete context

Market Development & Strategy
• Develop and execute the go‑to‑market strategy for APAC
• Identify key customer segments and ideal customer profiles for the region
• Build market intelligence on competitors, pricing, and local dynamics
• Adapt messaging and positioning to resonate with APAC audiences
• Test and iterate on outreach approaches to find what works

Pipeline & Revenue Management
• Build and maintain accurate sales forecasts
• Track metrics that matter: pipeline velocity, conversion rates, deal size, sales cycle length
• Set and achieve ambitious revenue targets
• Identify bottlenecks in the sales process and optimize continuously
• Report on progress, insights, and opportunities to leadership

Relationship Building
• Cultivate relationships with key decision‑makers and influencers
• Represent Limited at regional events, conferences, and networking opportunities
• Build partnerships that accelerate market entry and credibility
• Serve as the voice of APAC customers internally, informing product and strategy

What Success Looks Like

By the end of Year 1, you'll have established market presence, signed your first enterprise customers, and proven the business model for regional expansion:
• Consistent pipeline growth with healthy coverage ratios
• Revenue targets met or exceeded quarter over quarter
• Short sales cycles driven by deep customer understanding and crisp positioning
• High customer satisfaction scores at handoff—deals are set up for long‑term success
• Clear insights about the APAC market that inform company strategy
• You’ve built the playbook that enables future sales team expansion

Who You Are
Sales Hunter
• You love the thrill of the chase and closing deals energizes you
• Comfortable with ambiguity and building processes as you go
• Self‑motivated with a track record of exceeding quotas
• You don't wait for leads to come to you—you create opportunities

Fintech Fluent
• Deep understanding of fintech products, especially payments, banking, or cross‑border solutions
• You speak the language of CFOs, finance teams, and business owners
• Comfortable discussing complex financial products and regulatory considerations
• You understand the unique challenges and opportunities in emerging and developed APAC markets

APAC Expert
• Strong knowledge of APAC business culture, payment behaviors, and market dynamics
• Understanding of regional economic landscape including FX considerations, capital controls, and cross‑border commerce
• Network of contacts or experience selling in multiple APAC markets (Singapore, Hong Kong, Greater China, Southeast Asia)
• Fluent in Mandarin Chinese is strongly preferred—ability to conduct business conversations and build relationships in Chinese

Customer-Centric
• You listen more than you talk and ask questions that uncover real needs
• Consultative approach—you're solving problems, not just pushing product
• You care about customer success beyond the signature
• Build trust quickly and maintain long‑term relationships

Data-Driven Closer
• You know your numbers cold: conversion rates, pipeline health, average deal size
• Use data to optimize your approach and forecast accurately What You Bring Required
• 5+ years of B2B sales experience in fintech, banking, payments, or financial services
• Proven track record of consistently meeting or exceeding sales quotas
• Experience owning the full sales cycle from prospecting to close
• Deep understanding of APAC markets and business dynamics
• Excellent presentation and demo skills
• Strong negotiation abilities with enterprise and mid‑market customers
• Self‑starter mentality with ability to work independently
Bonus Points
• Bilingual: Native or fluent Mandarin Chinese
• Experience selling cross‑border payments, treasury, or banking solutions in APAC
• Existing network of decision‑makers in target industries across the region
• Experience building sales processes and playbooks from scratch
• Background working with startups or high‑growth fintech companies
• Additional languages: Cantonese, Japanese, Bahasa, Thai, or Vietnamese
What We Offer
• Competitive salary + commission structure that rewards your performance
• Fully remote with flexibility to work when and where you’re most productive
• Unlimited time off because we trust you to manage your energy and workload
• Lean, talented team where you’ll directly shape our growth trajectory
• Wellbeing‑first culture that prioritizes sustainable work practices and genuine work‑life balance
• Opportunity to build the sales function for a fast‑growing region
• Direct impact on product direction and company strategy through customer insights
• Direct reporting to CEO with full autonomy over APAC go‑to‑market strategy
About Limited

Limited is reimagining global banking for a borderless world. We give customers complete control over their money with seamless international banking and remittance services that protect against inflation and work anywhere. No barriers, no limitations—just financial freedom that moves at the speed of your life. We’re a lean, intentional team that values impact over bureaucracy and people over process. Visit to learn more.

We’re building the infrastructure for a massive inflection in crypto‑native financial services. By combining stablecoin rails with compliant on‑chain banking, we’re enabling borderless finance that actually works for the global economy. Limited is tackling one of the most important problems in fintech: giving businesses and individuals access to hard currency and global payments outside of expensive legacy systems.

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