Marketing in today's world is fast evolving. Publicis Groupe leads the change by offering a one-stop solution, allowing our clients' access to the expertise that sits within our 15-agency network on a daily basis. This is an exciting time to join our agency where you can learn from the best from a broad range of disciplines: advertising, digital, CRM, shopper marketing, PR/events, and social, etc. to empower you to have an intelligent conversation with our clients. At the same time, you are given the opportunity to shine by offering something unique to the team.
• "Power of One" - Part of the 15-agency network under the fully integrated Publicis Groupe, bringing together the best talents from the group
• Excellent office environment - spacious, stylish office with an outdoor terrace for some fresh air
• Winner of Campaign Asia's Agency of the Year Awards — Best Culture, Greater China (2023 & 2024)

Role Overview

Are you an enthusiastic, highly organized SEO lover eager to dive into the future of search? We're building the leading SEO + Generative Engine Optimization (GEO) team in Hong Kong and beyond — and we're looking for a SEO Senior Account Executive/ Assistant Account Manager who's passionate about client success, data-driven insights, and mastering both traditional SEO and the exciting world of AI-powered search.

GEO is the next evolution of SEO: optimizing content, brands, and strategies so they get cited, referenced, and featured in AI-generated answers from platforms like Google AI Overviews, ChatGPT, Perplexity, Gemini, and more — where users get direct, synthesized responses instead of just links. If you're detail-oriented, love staying organized under pressure, and want to grow in a fast-evolving space, join us on this journey to dominate the AI search era

Job Highlights
• Part of the world's largest integrated communications group (Publicis Groupe) with ~80,000 professionals across 100+ countries.
• Attractive salary & benefits package + energetic, fun culture with tons of team events
• Spacious, stylish Hong Kong office with a huge outdoor balcony for fresh air and sunshine.
• Birthday leave, group medical & life insurance coverage.
• Opportunity to work on cutting-edge SEO + GEO for major enterprise clients in a collaborative, innovative environment.

Key Responsibilities
• Support management of a portfolio of enterprise-level clients, coordinating closely with the SEO/GEO team, creative, and media colleagues.
• Schedule and prepare for monthly performance reviews; help build clear, insightful performance reports (including traditional SEO metrics + emerging GEO indicators like AI visibility and citations).
• Stay curious about industry trends in SEO, content marketing, and Generative Engine Optimization (GEO) — e.g., how AI platforms source and cite content.
• Assist in analyzing performance data (quantitative & qualitative) and contribute to data-driven recommendations that boost organic traffic, engagement, conversions, and positive ROI.
• Help maintain strong client relationships through clear communication, while supporting strategies to increase relevant, converting traffic — including GEO tactics for AI-generated responses.
• Report team results during client reviews and suggest next steps under guidance from seniors.
• Ensure monthly deliverables align with contracts, while spotting opportunities for added value.

Competencies & Requirements
• 1-3 years of proven experience in SEO (agency, in-house, or related client-facing role preferred) — even entry-level exposure counts if you've worked on campaigns, tools, or reporting.
• Highly organized with excellent time management and prioritization skills — you're a master at keeping projects on track and details spot-on.
• Strong writing, presentation, and communication skills in English (Cantonese required; Mandarin a plus).
• Comfortable producing quality work under tight timelines in a collaborative team setting.
• Solid attention to detail and ability to explain ideas clearly and cohesively.
• Basic proficiency in qualitative & quantitative research; eager to learn tools like Google Analytics, Search Console, Ahrefs/Semrush, or AI visibility trackers.
• Understanding (or quick learner) of client businesses, competitors, and latest trends in SEO/GEO.
• Experience or strong interest in using AI platforms (e.g., ChatGPT for ideation, content tools) — this is a massive plus

Qualities We Value
• Creativity and fresh ideas in content/optimization — you love testing new approaches.
• Confidence in client-facing communication and presentations (with support to grow).
• Adaptability and genuine eagerness to learn in a fast-paced, AI-evolving industry.
• Passion for delivering high-quality work and being an educator to teammates and clients.
• Excitement about new ideas — you're always thinking "what if we try this for better AI citations?"

Why Work with Us?

Digitas is the premier integrated advertising agency within Publicis Groupe, connecting media, creative, data, and technology for modern marketing success. With a global network and a portfolio of recognizable brands, we thrive on experimentation, continuous learning, and becoming well-rounded digital marketers.

In Hong Kong and APAC, we're pushing boundaries in SEO + GEO — helping clients stay visible as search shifts to AI-driven answers. We believe in evolving with AI & tech, and this role offers real growth in a supportive, innovative team. Boost your career with a leading global agency — where your organization and SEO passion can shine

Digitas Hong Kong Limited Careers

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