Company Description

Digital Zoo is an award-winning leader in the search marketing industry, recognized with the AOTY Award as Search Agency of the Year 2023 (Bronze) and 2022 (Silver).
Notably, the agency also achieved the prestigious Digiz Award - The Best SEO Campaign 2021 (Gold). Digital Zoo consistently delivers cutting-edge and effective SEO campaigns, setting industry standards and driving client success.

Role Description

This is a full-time on-site role located in Hong Kong for a Digital Marketing (SEO) Specialist.

The specialist will be responsible for developing and executing SEO strategies, optimizing web content, analyzing performance using web analytics, and collaborating with cross-functional teams to ensure cohesive online marketing efforts.

The role also entails implementing best practices for search engine optimization and staying updated on industry trends to maximize campaign performance.
Job Description

We are seeking a forward-thinking and analytical SEO Specialist to join our dynamic team.

In this pivotal role, you'll spearhead various SEO projects, leveraging your expertise in keyword research, on-page and off-page optimization, technical SEO, website audits, content marketing, and international SEO strategies.

If you are a curious, data-driven individual with a passion for the evolving world of search and AI, this role offers an unparalleled opportunity to grow your career.
Job Highlights

Career Growth & Development:
Clear pathways for advancement and continuous learning opportunities in the fast-evolving fields of AI and SEO.

Young and Creative Working Environment:
Work alongside a team of passionate digital marketing experts in a supportive and innovative environment.

Diverse Project Exposure:
Opportunity to work on a variety of challenging projects for reputable clients across different industries.
Five days work

Responsibilities:

Develop and execute comprehensive SEO strategies encompassing technical SEO, on-page optimisation, content strategy, and off-page initiatives to enhance organic visibility and drive qualified traffic.
Conduct rigorous keyword research, competitor analysis, and backlink reviews using platforms like Ahrefs, SEMrush, and Screaming Frog.
Leverage a suite of AI tools (e.g., Gemini, ChatGPT, Perplexity) to augment your research.

Utilise these platforms for advanced trend forecasting, complex query analysis, user intent modeling, and generating creative content ideas at scale.
Meticulously track, analyse, and report on SEO performance using Google Analytics (GA4), Google Search Console, and other analytics platforms. Help translate data into clear reports and identify areas for improvement.
Perform website audit, on-page optimization, content marketing and managing website via CMS.
Work closely with content and account servicing teams to ensure SEO best practices are integrated into all projects.

Stay up-to-date on the latest search engine algorithm updates, industry trends, and the impact of AI on search (e.g., Google AI Overviews).
Share insights and proactively adapt strategies with the team in internal brainstorming sections.
An on-job training program will be provided.
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