Job Description
36 days ago
Location : Hong Kong, Singapore, Philippines, Malaysia
Type : Permanent
Level : Senior Level
Department : Media
Start Date:
2024-10-07
Skill Requirement
media planning
media strategy
media buying
client management
performance marketing
project management
Job Description
About Mediatropy
Mediatropy is an independent, award-winning full-service Digital Agency with a diverse team of over 70 professionals spread across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong, and Shanghai. Our comprehensive suite of services includes Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM, and Social Media Marketing. We cater to a wide range of industries, specializing in sectors such as hospitality, F&B, education, and financial services. At Mediatropy, we are deeply committed to fostering a culture of creativity, work-life balance, continuous learning, and personal development.
Key Responsibilities
• Proactively plan and execute full funnel paid media campaigns with objectives that range from branding to driving user acquisition, retention, and conversion across regional markets
• Build media proposals and plans across media channels and campaign types to achieve various objectives
• Strong strategic and commercial acumen to explore media outside the usual performance marketing, such as influencer engagement, publishing, podcasts, and brand partnerships.
• Manage client communication on media-related activities
• Identify and optimize campaigns through various testing and ad formats (AB Testing)
• Report media performance to client and ensure KPIs are delivered and managed accordingly
• Keep up-to-date on best practices, media consumption behaviors and competitive landscape to understand where and how to best reach consumers
• Work cross-functionally across creative and content teams to maximize user experience for conversion and engagement
Preferred Skills & Experience
• Minimum 4-6 years of hands-on experience planning and executing digital campaigns in an agency
• Demonstrated experience in activating paid media and optimizing conversion rate
• Channel exposure includes Google Ads, DV360, Facebook Ads, Programmatic, and other media platforms
• Proven record of optimizing digital media campaigns with analytics and data-driven insights
• Strong proficiency in Excel and excellent presentation skills to build actionable insights
• Strong self-organization ability.
• Great communication and client management skills to understand client’s requests and briefs
• Project management skills inclusive of the ability to prioritize
Type : Permanent
Level : Senior Level
Department : Media
Start Date:
2024-10-07
Skill Requirement
media planning
media strategy
media buying
client management
performance marketing
project management
Job Description
About Mediatropy
Mediatropy is an independent, award-winning full-service Digital Agency with a diverse team of over 70 professionals spread across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong, and Shanghai. Our comprehensive suite of services includes Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM, and Social Media Marketing. We cater to a wide range of industries, specializing in sectors such as hospitality, F&B, education, and financial services. At Mediatropy, we are deeply committed to fostering a culture of creativity, work-life balance, continuous learning, and personal development.
Key Responsibilities
• Proactively plan and execute full funnel paid media campaigns with objectives that range from branding to driving user acquisition, retention, and conversion across regional markets
• Build media proposals and plans across media channels and campaign types to achieve various objectives
• Strong strategic and commercial acumen to explore media outside the usual performance marketing, such as influencer engagement, publishing, podcasts, and brand partnerships.
• Manage client communication on media-related activities
• Identify and optimize campaigns through various testing and ad formats (AB Testing)
• Report media performance to client and ensure KPIs are delivered and managed accordingly
• Keep up-to-date on best practices, media consumption behaviors and competitive landscape to understand where and how to best reach consumers
• Work cross-functionally across creative and content teams to maximize user experience for conversion and engagement
Preferred Skills & Experience
• Minimum 4-6 years of hands-on experience planning and executing digital campaigns in an agency
• Demonstrated experience in activating paid media and optimizing conversion rate
• Channel exposure includes Google Ads, DV360, Facebook Ads, Programmatic, and other media platforms
• Proven record of optimizing digital media campaigns with analytics and data-driven insights
• Strong proficiency in Excel and excellent presentation skills to build actionable insights
• Strong self-organization ability.
• Great communication and client management skills to understand client’s requests and briefs
• Project management skills inclusive of the ability to prioritize
More jobs from Mediatropy Digital Agency
Digital Media Manager
Mediatropy Digital Agency
Digital Marketing
Central and Western, Hong Kong
7 days ago
Full Time
Onsite
Technology, Information and Media
More jobs like this
Media Executive (Fresh Graduate Welcome | Advertising & Media Field)
Omnicom Media Group
Southern, Hong Kong
Senior Manager / Manager (China Digital Marketing, based in Hong Kong)
CMRS Digital Solutions Limited
Central and Western, Hong Kong
🎉 Got an interview?