Job Description
7 days ago
DIGITAL & E-COMMERCE
Assistant Manager, Web Analytics & Direct Marketing (DEC-AM-WADM)
Duties
• Analyze traffic, funnel and conversion data to generate useful insights and actions for improvement
• Manage & monitor the overall look & feel, content structure and navigation experience for the websites to ensure efficient customer journey and superior user experience on all the interfaces
• Maintain overall branding consistency and continuously improve website efficiency in terms of traffic, user experience / navigation and funnel conversion
• Assist in communications strategies and creative contents development for web marketing, align product vision, value proposition and outcome with stakeholders, propose the best digital solution to drive online conversion
• Lead and liaise with stakeholders for website initiatives update, ensure content and offerings are accurate on websites
• Lead and conduct website MI review and analysis to identify areas to improve the website customer experience and service/sales contribution
Requirements
• Degree holder with a minimum of 6 years’ experience in website management, eCommerce, online marketing, Database Marketing & analysis. With at least 3 years in a managerial role is preferred
• Internet & technology savvy; solid understanding of digital trends and best marketing practices across the web and digital channels
• Extensive understanding of website management, digital and direct marketing tools, such as Google Analytics, Google Data Studio, Salesforce, SEO and SEM
• Experience in web/mobile marketing or Interactive Design experience and wireframes drawing
• Knowledge of data extraction and processing languages (such as SQL, Python) would be an advantage
• Excellent business analysis ability, communication and inter-personal skill, and demonstrated ability to function as digital leader
• Self-motivated, detail oriented, multi-tasking and able to work under pressure
• Self-motivated, able to work under pressure and independently
• Good command of written and spoken English and Chinese is essential
• Immediate available is highly preferred
Assistant Manager, Web Analytics & Direct Marketing (DEC-AM-WADM)
Duties
• Analyze traffic, funnel and conversion data to generate useful insights and actions for improvement
• Manage & monitor the overall look & feel, content structure and navigation experience for the websites to ensure efficient customer journey and superior user experience on all the interfaces
• Maintain overall branding consistency and continuously improve website efficiency in terms of traffic, user experience / navigation and funnel conversion
• Assist in communications strategies and creative contents development for web marketing, align product vision, value proposition and outcome with stakeholders, propose the best digital solution to drive online conversion
• Lead and liaise with stakeholders for website initiatives update, ensure content and offerings are accurate on websites
• Lead and conduct website MI review and analysis to identify areas to improve the website customer experience and service/sales contribution
Requirements
• Degree holder with a minimum of 6 years’ experience in website management, eCommerce, online marketing, Database Marketing & analysis. With at least 3 years in a managerial role is preferred
• Internet & technology savvy; solid understanding of digital trends and best marketing practices across the web and digital channels
• Extensive understanding of website management, digital and direct marketing tools, such as Google Analytics, Google Data Studio, Salesforce, SEO and SEM
• Experience in web/mobile marketing or Interactive Design experience and wireframes drawing
• Knowledge of data extraction and processing languages (such as SQL, Python) would be an advantage
• Excellent business analysis ability, communication and inter-personal skill, and demonstrated ability to function as digital leader
• Self-motivated, detail oriented, multi-tasking and able to work under pressure
• Self-motivated, able to work under pressure and independently
• Good command of written and spoken English and Chinese is essential
• Immediate available is highly preferred
More jobs like this
Digital marketing assistant manager / executive
Delken Group Limited
Central and Western, Hong Kong, China
Digital Marketing Director (Hong Kong)
Mise En Place Talent Limited
Central and Western, Hong Kong, China
Digital Marketing Specialist Global Luxury Brand
Digilink Asia Limited
Central and Western, Hong Kong, China
Marketing Executive, Digital Marketing
ExcelNet Total HR Solutions
Central and Western, Hong Kong, China
🎉 Got an interview?
