Digital Marketing Specialist Global Luxury Brand

Digital Marketing Specialist for a direct, in-house opportunity with a well-known global luxury brand based in Central, Hong Kong.

Job Highlights
• Digital Campaigns on multiple platforms
• Digital Data Tracking & Analysis
• Influencer& Livestream management

What You'll Be Doing:
• Independently complete theexecution of digital campaigns by following the media plan
• Data tracking and analysis, performancereviewof alldigital campaigns across platforms (includingGoogle, Meta, WeChat, Red etc.) to provide insights.
• Regular reporting on campaign performance, budget & cost.
• Data dashboard’s maintenance and optimization.
• Consolidate content materials, create English copy forInstagram, and coordinate withstakeholders for content review

What We're Looking For:
• University graduatein economics, marketing, e-commerce or related fields
• 3 - 4 years of solid experience in digital marketing (specially paid media) is preferred
• Capable to manage project on plan, execution, review independently
• Skilled in data analytics tools, such as Google UTM & Looker studio, Adobe CID, etc.
• Experienced in English copywriting for social media
• Strong knowledge in paid media and livestream on Google, Meta, WeChat & Red
• Strong analytical skills and data-driven thinking
• Basic knowledge in using digital platforms eg. later.com and Canva
• Good communication skills with diverse stakeholders
• Excellent speaking skill in both English and Mandarin is a plus
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• Creative, result-oriented, self-motivated, independent and well-organized with attention to details
• Adaptive to changes and pressure, and be able to meet deadlines