senior marketing executive (beauty & retail / digital marketing / events)

Overview

Who you'll be working for

A leading retailer in Beauty industry

What requirements you'll need to be eligible
• A degree holder in Marketing or a related discipline.
• At least 4 years of relevant marketing experience, ideally within the retail sector.
Agency background or strong digital marketing experience is a significant advantage.
• A true all-rounder with experience across events, digital/social, trade marketing, and media planning.
• Excellent planning, organizational, and analytical skills, with the ability to manage multiple projects and meet tight deadlines.
• Strong communicator and presenter, fluent in both English and Chinese.
• Proficient in MS Office (PowerPoint, Excel, Word).
• A genuine interest in working for a purpose-driven company that values sustainability and ethics.

What you'll be doing on the job

KEY RESPONSIBILITIES
• Events Planning:
Lead the planning and execution of key marketing events and retail activations, acting as the project gatekeeper from concept to completion.
• Digital Advertising & Social Media Planning:
Take ownership of the brand’s official website and social media channels (Facebook, Instagram, WeChat). Drive engagement by generating creative ideas, managing content calendars, and working with agencies to maximize impact.
• Integrated Media Planning:
Support the Marketing Manager in developing and monitoring advertising plans, ensuring media buys are effective and deliver a strong ROI.
• Trade Marketing & Partnerships:
Actively seek out and manage joint-promotion opportunities with mall partners to maximize brand exposure and drive sales in stores.
• E-commerce Support:
Play a key role in driving online growth by managing website content, optimizing traffic, and exploring new marketplace opportunities.
• Public Relations Support:
Assist in executing PR strategies, including media pitching, event support, and influencer collaborations.