SEO Marketing Manager

Responsibilities:
• Develop and execute strategies to improve organic search rankings and maximize sales and qualified web traffic
• Construct and maintain prioritized backlogs and requirements for technical SEO, local SEO, and ASO to improve natural search traffic
• Prioritize keywords and landing pages to attract target audience
• Develop and implement link building strategy
• Monitor and analyze SEO/ASO statistics such as redirects, click rate, bounce rate, installs and other in-app events
• Assist content team in crafting strategies to support organic and paid campaign performance
• Build systems and best practices to ensure that all content is optimized for SEO
• Work with web developers and marketing team to properly implement SEO best practices in coding and campaigns
• Perform regular SEO audits and drive work items as necessary
• Follow and digest popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.

Requirements:
• Bachelor degree in Marketing / Mass Communications or related discipline
• 3+ years experience of SEO / ASO in financial industry
• Hands on experience with SEO tools such as SEMRush, Ahrefs, Google Search Console, Botify or Search Metrics
• Familiar with Google algorithm, search ranking technology and principles
• Independent, self-motivated and attentive to details
• Energetic with can-do attitude and team spirit
• Good command of spoken and written English and Chinese including Mandarin.

Job Types: Full-time, Part-time

Pay: $20, $40,000.00 per month

Expected hours: 20 per week

Work Location: Hybrid remote in Central, Hong Kong Island