Join a Tech Pioneer

Position: Founding Sales Representative

Company: APEIRON – An Innovative Start-up in Smart Security Systems

Location: Tsim Sha Tsui (Hybrid Role – Office, Field, Remote)

Type: Full-time

Compensation: Base Salary + High-Potential Commission & Bonus Scheme

About Us

At APEIRON, we believe everyone deserves to feel safe and in control. After a year of intense R&D, we are launching a breakthrough suite of smart security systems designed for the modern homeowner. Our products blend intuitive design with cutting-edge technology to offer unparalleled protection and peace of mind.

We are not just selling devices; we are building an ecosystem. As we move from product development to market conquest, we are looking for a dynamic, results-driven founding sales professional to be the driving force behind our commercial success. This is a ground-floor opportunity to shape the sales strategy and grow with a promising tech startup.
Your Mission

Your primary mission is to establish APEIRON as a leading brand in the smart security space across Hong Kong and lay the foundation for global distribution. You will be responsible for building and executing a multi-channel sales strategy from the ground up.

Key Responsibilities

1. Multi-Channel Sales Execution:
• Direct B2C Sales: Actively prospect, engage, and close sales with individual homeowners through various channels (online leads, referrals, demonstrations).
• B2B Partnerships: Identify, pitch, and onboard system installer companies and security integrators as key partners.
• Distribution Development: Build and manage relationships with electronics distributors and retailers in Hong Kong. Research and initiate contact with potential overseas distributors in target markets.

2. Sales Strategy & Operations:
• Develop and test sales pitches, presentations, and demos tailored to each customer segment (homeowner, installer, distributor).
• Map the competitive landscape and refine our unique value proposition.
• Help define sales processes, CRM implementation (e.g., HubSpot, Salesforce), and reporting metrics.
• Provide critical market feedback to the product and leadership teams.

3. Market Expansion & Brand Building:
• Represent APEIRON at industry events, trade shows, and networking forums.
• Develop co-marketing initiatives with installer and distribution partners.
• Support the creation of sales collateral and case studies.

Who We Are Looking For
• Proven Sales Track Record: Minimum 3-5 years of experience in sales, with a proven ability to meet and exceed targets. Experience in B2B sales (to businesses or channel partners) is highly preferred.
• Sector Familiarity: Experience in any of the following is a major plus: IoT/Smart Home, Consumer Electronics, Security Systems, Construction/Home Renovation, or Distribution.
• Hunter Mentality: You are a self-starter, proactive, and excel at opening new doors and creating opportunities from scratch. You're comfortable with ambiguity and building processes.
• Tech-Savvy Storyteller: You can quickly understand and passionately articulate the benefits of technology. You are adept at giving compelling product demonstrations.
• Strategic & Hands-On: You can think strategically about market channels but are also ready to roll up your sleeves and make the first 100 sales yourself.
• Exceptional Communicator: Fluent in English and Cantonese (written and spoken). Mandarin is a strong advantage for future regional expansion.
• Resilient & Adaptable: Startup life is a rollercoaster. You thrive in a fast-paced environment, learn quickly from setbacks, and are driven by a challenge.

What We Offer
• Foundational Role: Be employee #X. This is not just a job; it's a career-defining opportunity to build the sales function and have a massive impact.
• A reasonable base salary to provide stability.
• An uncapped, high-potential commission and bonus scheme directly tied to your sales figures. Your success directly fuels your earnings.
• Growth Path: This role is designed to grow into a Head of Sales or Commercial Director position as the team expands.
• Dynamic Environment: A collaborative, innovative, and supportive culture where your ideas are valued.
• Tools & Resources: All the necessary tools (hardware, software, marketing support) to help you succeed.

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