PARTYDAY Sportainment Centre is a new urban integrated sport & entertainment hybrid that integrates sports, entertainment, and technology, and adheres to a "gamified" approach to redefine traditional entertainment space. Currently, PARTYDAY has established and operates seven venues across five cities in China — Shanghai, Shenzhen, Hangzhou, Xi'an, and Wuhan. Each venue spans between 5,000 and 15,000 square meters, serving over 1 million customers in total. PARTYDAY is rapidly emerging as one of China's most dynamic new commercial sportainment brands.
PARTYDAY’s R&D company, Chuliang Technology, is an ecosystem-driven innovator focused on "technology + immersive experiences." It builds IP-centered immersive sportainment systems and is committed to advancing the next generation of Phygital (physical + digital) entertainment experiences. Four independently developed technology modules include: 1. VR/AR/XR immersive content creation; 2. Intelligent interactive hardware R&D; 3. Social sports and gaming systems; 4. IP content operation and cross-sector integration. Through integrated "technology + scene + content" solutions, PARTYDAY is empowering urban spaces with renewed vitality.
