工作描述
7 天前
A globally recognized brand in the healthy home technology space, with a strong global presence and reputation for innovation.
Responsibilities
• Support product management activities throughout the entire product lifecycle, including concept development, business case preparation, product launches, in-market updates, and phase-out planning.
• Coordinate cross-functional project teams to help ensure timely and successful introduction of new products and updates, tracking project timelines, identifying risks, and assisting in resolving issues to keep projects on schedule.
• Take ownership of artwork and packaging rollout for local markets, working independently with upstream teams (internal product development) and downstream partners (local market distributors) to deliver high-quality assets within tight deadlines.
• Participate in market research to gather consumer insights, analyze competitor offerings, and contribute to the definition of commercial and product requirements that align with market needs.
• Collaborate closely with local teams to develop marketing communication content and assist in localizing global content to fit local market needs, supporting the planning and execution of local product launch campaigns.
• Assist in the execution of go-to-market strategies, including the preparation of sales materials, coordination of promotional activities, and support for product positioning and pricing decisions.
• Provide training and resources to local sales teams, ensuring they are equipped with up-to-date product knowledge and effective selling tools.
• Build and maintain strong relationships with key accounts, distributors, and other stakeholders to stay informed of market trends, customer needs, and emerging opportunities.
• Liaise with internal (e.g., R&D, supply chain, global marketing) and external partners (e.g., creative agencies, distributors, suppliers) to ensure smooth and efficient project execution from development to launch and beyond.
• Scope covers multiple major markets in the region, including Japan, Taiwan, Australia, and Southeast Asia.
Requirements
• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years’ experience in product management, ideally within the consumer durables or consumer electronic industry.
• Demonstrated expertise in product introduction and go-to-market processes.
• Experience working with overseas distributors on product launches and go-to-market strategies.
• Strong ability to generate actionable consumer insights and develop compelling value propositions.
• Experience managing product and claims roadmaps, including development, modification, and maintenance.
• Proficient in portfolio management: channel/price segment fit, phase in/out planning, and competitive benchmarking.
• Excellent business acumen with strong strategic thinking and planning abilities.
• Excellent written and spoken communication skills in both English and Chinese.
• Self-motivated, mature, and able to work independently in a fast-paced, dynamic environment.
• Agile, adaptable, and able to thrive amidst ambiguity and shifting priorities.
• Strong team player with proven ability to build relationships and collaborate effectively across functions and regions.
• Experience in a regional role or supporting international markets is preferred, especially with exposure to Japan, Taiwan, Australia, or Southeast Asia (experience with at least 1–2 of these markets is a plus).
Responsibilities
• Support product management activities throughout the entire product lifecycle, including concept development, business case preparation, product launches, in-market updates, and phase-out planning.
• Coordinate cross-functional project teams to help ensure timely and successful introduction of new products and updates, tracking project timelines, identifying risks, and assisting in resolving issues to keep projects on schedule.
• Take ownership of artwork and packaging rollout for local markets, working independently with upstream teams (internal product development) and downstream partners (local market distributors) to deliver high-quality assets within tight deadlines.
• Participate in market research to gather consumer insights, analyze competitor offerings, and contribute to the definition of commercial and product requirements that align with market needs.
• Collaborate closely with local teams to develop marketing communication content and assist in localizing global content to fit local market needs, supporting the planning and execution of local product launch campaigns.
• Assist in the execution of go-to-market strategies, including the preparation of sales materials, coordination of promotional activities, and support for product positioning and pricing decisions.
• Provide training and resources to local sales teams, ensuring they are equipped with up-to-date product knowledge and effective selling tools.
• Build and maintain strong relationships with key accounts, distributors, and other stakeholders to stay informed of market trends, customer needs, and emerging opportunities.
• Liaise with internal (e.g., R&D, supply chain, global marketing) and external partners (e.g., creative agencies, distributors, suppliers) to ensure smooth and efficient project execution from development to launch and beyond.
• Scope covers multiple major markets in the region, including Japan, Taiwan, Australia, and Southeast Asia.
Requirements
• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years’ experience in product management, ideally within the consumer durables or consumer electronic industry.
• Demonstrated expertise in product introduction and go-to-market processes.
• Experience working with overseas distributors on product launches and go-to-market strategies.
• Strong ability to generate actionable consumer insights and develop compelling value propositions.
• Experience managing product and claims roadmaps, including development, modification, and maintenance.
• Proficient in portfolio management: channel/price segment fit, phase in/out planning, and competitive benchmarking.
• Excellent business acumen with strong strategic thinking and planning abilities.
• Excellent written and spoken communication skills in both English and Chinese.
• Self-motivated, mature, and able to work independently in a fast-paced, dynamic environment.
• Agile, adaptable, and able to thrive amidst ambiguity and shifting priorities.
• Strong team player with proven ability to build relationships and collaborate effectively across functions and regions.
• Experience in a regional role or supporting international markets is preferred, especially with exposure to Japan, Taiwan, Australia, or Southeast Asia (experience with at least 1–2 of these markets is a plus).
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