Content Specialist

Occasions Asia Pacific 天機亞太集團

Founded in 1987, Occasions Asia Pacific is a leading comprehensive and integrated communications group with insightful knowledge of China’s fast-changing political & consumer landscape. Our unrivalled exclusive relationships with government, brands, influencers, business & social communities in Hong Kong and Mainland China and abroad empower us to be a highly respected and trusting partner to global brands looking to gain presence in Asia. From brand consulting, creative, PR, social media, digital marketing to experiential events and lifestyle experiences curation, we offer 360-degree services across luxury lifestyle, arts & culture, tourism & hospitality, retail & property sectors. Driven by professionalism, integrity, and relentless pursuit to excellence, our culturally diverse team of experts integrate creativity, artistic sensibility and the power of data insights to deliver innovative bespoke campaigns to our clients. Headquartered in Hong Kong, we have branch offices in Hong Kong, Macau, Beijing, Shanghai and Singapore.

Key Responsibilities:
• Develop integrated social media and content strategies aligned with client brand objectives.
• Plan, create, and edit high-engagement content (including copy, graphics, video scripts, and reels).
• Conduct social listening and performance analysis; translate data into actionable insights and optimization recommendations.
• Manage the end-to-end content process for internal and client, ensuring timely delivery and brand consistency.
• Integrate AI tools into the workflow for trend forecasting, content personalization, A/B testing copy, and generating performance reports.

Requirements:
• Bachelor’s degree with 3-5 years of proven experience in social media marketing or content creation, preferably in an agency setting.
• A strong portfolio showcasing successful social campaigns and multi-format content.
• Proficiency in analytics platforms (Meta Business Suite, Google Analytics) and design/editing software.
• Proven ability to use AI for advanced tasks such as creating audience personas, analyzing campaign data for patterns, and scaling content production efficiently.
• Strategic thinker with excellent client-facing and presentation skills in English and Chinese.
• Fluent (written and spoken) in both English and Chinese.

Please note: candidates without current and expected salary will NOT be considered.

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