The Retail Sales Manager is responsible for driving retail sales performance, has strong connection and successful sales record with Supermarket chains, Department Stores, Meat Store and E-commerce buyers, ensuring operational excellence at store level, and delivering an outstanding customer experience aligned with the company’s premium brand positioning. This role focuses on revenue growth, in-store execution, customer engagement, merchandising standards, and commercial performance optimization.

Key Responsibilities

Sales & Revenue Growth
• Drive monthly and annual retail sales targets.
• Monitor KPIs (sales per day, average basket size, conversion rate, margin).
• Implement promotional activities and seasonal campaigns.
• Identify opportunities to increase upselling and cross-selling.

Retail Operations

· Visit buyers and stores to ensure smooth daily operations.

· Maintain high standards of product presentation and merchandising.

· Oversee stock levels and coordinate replenishment with supply chain.

· Monitor shrinkage, wastage, and stock discrepancies.

Customer Experience

· Ensure premium service standards are consistently delivered.

· Handle customer feedback and resolve escalated issues.

· Build loyalty with key retail customers.

Commercial Strategy

· Analyze sales data and provide performance reports.

· Strong negotiation skills on trading terms and propose actions to improve profitability and product listing.

· Collaborate with marketing on retail campaigns and events.

Compliance & Standards

· Ensure compliance with Hong Kong retail regulations.

· Maintain food safety and hygiene standards.

· Enforce internal operational procedures.

Key Performance Indicators (KPIs)

· Sales growth (%)

· Gross margin performance

· Average transaction value

· Inventory turnover

· Stock loss ratio

· Customer satisfaction level

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