Merchandising Manager - APAC

Cornerstone Global Partners is a China centric recruitment solutions firm with a global reach through offices in Greater China and 60 network offices around the globe. Cornerstone Global Partners provides multi-national clients entering or expanding operations in China and Chinese companies going outbound with a range of talent acquisition and talent management solutions.

For more information, please visit our website: http://www.cornerstoneglobalpartners.com/

APAC Merchandising Manager - Fashion

JOB PURPOSE

A key leadership role driving regional merchandising strategy across APAC. The role curates and optimises assortments that balance global brand identity with local market needs, working closely with global design, product teams, and regional buyers. Leads and develops the local merchandising team and serves as the regional bridge between global stakeholders and Asian markets.

KEY RELATIONSHIPS

Internal: Global offer, studio, product development, finance, sales, marketing, VM, and regional merchandising/buying teams (China, HK, Japan)

External: Distributors (Taiwan, Korea), collaboration partners, e-com content vendors

KEY RESPONSIBILITIES

Strategic Merchandising

Define APAC assortment strategy aligned with global direction and regional insights

Localise global roadmaps for Asia, identifying growth opportunities by market

Partner with buyers to analyse trends and consumer behaviour

Product Planning & Performance

Collaborate with global teams to build a compelling core offer for APAC

Lead seasonal briefs and line plans, consolidating market feedback

Own key product KPIs: margin, pricing, sell-through, forecast

Develop regional pricing architecture and review seasonal buy allocations

Oversee licensed and supplementary ranges to ensure brand fit and commercial relevance

Cross-Functional Leadership

Coordinate seasonal milestones from concept to regional sales seminars

Present assortment strategies and go-to-market plans to internal and regional stakeholders

Marketing & E-com Content

Work with marketing teams to tailor product stories and campaigns for APAC

Own e-com shooting plan for Asia-driven products, coordinating with global teams and external vendors

Team Leadership

Manage and coach one direct report

Lead and inspire Asia-based merchandising and buying teams across markets

SKILLS & EXPERIENCE

Hard Skills:
Fluent in English and Mandarin

Advanced Excel; PLM, TM1, Power BI

Strong retail and product KPI knowledge

10+ years experience, including people management

International brand experience preferred

Regular travel within Asia and occasional travel to Europe

Soft Skills:
Strong communicator, consumer-centric, analytical

Organised, adaptable, culturally aware, collaborative

Product-driven with commercial mindset

Interested parties please apply with you updated cv to"apply now"

Full-time