MARKETING EXECUTIVE (CONTENT CREATION)

• Create and edit high-quality English/Chinese content for websites, blogs, emails, social media, and landing pages.
• Develop ad copy, banners, creatives, and visuals for TOFU/BOFU performance campaigns.
• Plan, execute, and optimize email newsletters and marketing automation flows for lead nurturing.
• Manage organic/paid search (Google Ads, keyword research, ad copy) and SEO to boost local visibility.
• Analyze traffic, campaign performance, and engagement; deliver actionable insights and reports.
• Localize global campaigns for Hong Kong students/families and support sales with targeted content.

Requirements:
• Proven content/digital marketing background with excellent bilingual (English/Chinese) copywriting.
• Hands-on with paid platforms (Google Ads, Facebook/Instagram Ads).
• Creative flair for brand-aligned content; fresh grads with strong writing skills encouraged (training provided).
• Fast learner with growth mindset for high-paced environments.
• Proactive initiator who delivers projects on time.
• Collaborative team player passionate about education.
• A/B testing, CRO, performance marketing.
• US/UK uni application knowledge; advanced SEO/SEM/SEA.

If you would like to apply for this position, please click "Apply" or send your CV to . For more details, please contact Allison Lin on , or Whatsapp .
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