Content Strategist (Spanish Speaking)

• Plan and drive content-creation projects in Spanish, including website landing pages, support pages, ad copy for various touchpoints, blog posts, and video scripts.
• Collaborate with our analytics team to identify content opportunities.
• Drive conversions and traffic to our website by testing and optimizing all existing content in Spanish.
• Ensure that our core values, products, brand voice, and competitive advantages are conveyed accurately.
• Create promotional copy for online advertising.
• Optimize existing ad and promotional copy across various advertising channels.
• Improve the organic rankings of our translated content by leading SEO projects.
• Drive the content strategy for Spanish-speaking audiences to promote our products on social media, EDMs, and other communication channels.
• Provide Spanish-specific industry insights to other teams based on product use cases, competitor research, and demographics.