Senior Marketing Copywriter

• Work with management to create marketing strategies for major sales campaigns across a variety of mediums.
• Write and edit creative copy for marketing campaigns across YouTube, TV, radio, and more.
• Create and edit ad copy for Google Ads, Facebook, Instagram, and native advertising platforms.
• Using our existing USPs and value props, brainstorm new ad ideas that maximize sales and positive brand exposure.
• Understand what works best in our industry through research (and some trial and error!) and produce marketing copy that sells our target audiences while hitting our cost per acquisition (CPA) goals.
• Work with our Content, Web Design, and SEO teams to create new landing pages and polish existing ones.
• Set up processes to review current campaigns and their content and make suggestions for improvement.
• Track your results. Figure out what’s working and make sure the team at large understands how to leverage this information.
• Provide copy direction and support to other copywriters, both full-time and freelance, as well as other teams, including Web, Sales, and Public Relations.
• Optional: Grow to manage your own creative writing team