Digital Business Analyst / Junior Product Manager

As a Digital Business Analyst / Junior Product Manager, you will play a pivotal role in driving the digital transformation initiatives for this well-established trade media group. Your primary focus will be to bridge the gap between business needs and technological solutions, particularly for flagship digital platform.

Responsibilities:
Collaborate with stakeholders to understand business needs, rationale, and value for digital projects. Contribute to the planning, design, execution, and evaluation of assigned projects and campaigns.
Conduct market research and competitor analysis on digital journeys, providing data-driven recommendations for UI/UX improvements and overall digital strategy.
Serve as an individual feature owner and independent contributor in the product development team, working across internal and cross-functional business units for digital projects.
Gather and document requirements, create process maps, user journeys, and user stories for development, while collaborating with analytics teams for application activity tracking.
Partner with UI/UX teams to define wireframes and prototypes, reviewing and finalizing user journeys in consultation with relevant stakeholders.
Actively participate in the product development process, contributing to overall feature delivery and ensuring alignment with business objectives.
Develop and execute test cases (functional, non-functional, and UI) based on user stories, identify test data, and document evidence to ensure product quality.
Analyze the effectiveness of digital journeys by reviewing usage metrics, drop-off rates, and other analytical data to optimize user experiences and product performance.
Manage end-user support, including handling inquiries about digital product functionality, updating training materials, and conducting training sessions for end-users, stakeholders, and internal teams to ensure smooth product adoption and handover.
Handle any other product-related tasks assigned by the product owner.

Requirements:
Bachelor's degree in Business Administration, Computer Science, Engineering, or a related field.
Minimum 3 years of experience in business analysis and digital transformation.
Proficient in using product management tools (Jira, Confluence, ClickUp, Trello, Asana, or similar).
Tech-savvy with a quick learning ability and adaptability to changes.
Experience in monitoring, collecting, and analyzing data from Google Analytics or similar platforms is preferred.
Independent and fast-paced worker, with strong interpersonal and problem-solving skills.
Ability to work under pressure, interact with clients and business stakeholders, and advocate for platform usage.
Experience in eCommerce, MarTech, or SaaS services (mobile app or digital web platforms) is an advantage.
Strong business acumen, optimistic attitude, and a willingness to engage in constant learning.
Fluency in English, Putonghua, and Cantonese.

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Full-time