Overview

Our client is a well-established Financial Institution in Hong Kong is now looking for a seasonal Marketing Specialist (Copywriter).

Scope

Lead Content Creation & Strategy: Develop high-impact, conversion-focused copy that transforms website visits into clients and social media scrolling into brand loyalty.

Master Cross-Cultural Nuance: Adapt messaging seamlessly for English and Chinese audiences, demonstrating genuine cultural intelligence across channels like WeChat and LinkedIn.

Serve as Brand Guardian & Compliance Expert: Ensure every piece of content meets stringent brand guidelines and regulatory compliance standards, building trust in a high-stakes industry.

Innovate with Data: Leverage industry trends and conduct A/B testing to refine messaging effectiveness continually, proving the ROI of your words.

Key Responsibilities & Impact Areas

Digital Campaigns: Craft compelling landing pages, website experiences, and sophisticated email nurture series that convert.

Global PR & Social: Shape public perception through strategic press releases, articles, and high-engagement social campaigns.

Executive Communications: Develop key brand collateral, including speech drafts for C‑suite, event scripts, and high-impact brochures.

Qualifications

Experience & Expertise: 4+ years of high-performance copywriting experience within B2B, fintech, or other regulated financial industries is non-negotiable.

A Bachelor’s degree in Marketing, Journalism, or a related communications field.

The Power of Language: A flawless portfolio demonstrating bilingual prowess (English and Chinese) and the ability to make technical financial topics accessible and persuasive.

The Mindset:

Agile Project Mastery: You thrive under pressure, adapt quickly to feedback, and meet aggressive deadlines without compromising quality.

Master Storyteller: You instinctively know how to blend data and user psychology with creative hooks.

Digital-First & Detail-Oriented: A meticulous approach to proofreading and an expert grasp of digital marketing optimization strategies.

Unlock job insights
• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Marketing Specialist?
• Are you experienced with copy writing and content creation?
• Which of the following languages are you fluent in?
• Do you have experience working within a scrum agile team?
• How many years' experience do you have in digital marketing?

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