工作描述
7 天前
Overview
Our client is a well-established Financial Institution in Hong Kong is now looking for a seasonal Marketing Specialist (Copywriter).
Scope
Lead Content Creation & Strategy: Develop high-impact, conversion-focused copy that transforms website visits into clients and social media scrolling into brand loyalty.
Master Cross-Cultural Nuance: Adapt messaging seamlessly for English and Chinese audiences, demonstrating genuine cultural intelligence across channels like WeChat and LinkedIn.
Serve as Brand Guardian & Compliance Expert: Ensure every piece of content meets stringent brand guidelines and regulatory compliance standards, building trust in a high-stakes industry.
Innovate with Data: Leverage industry trends and conduct A/B testing to refine messaging effectiveness continually, proving the ROI of your words.
Key Responsibilities & Impact Areas
Digital Campaigns: Craft compelling landing pages, website experiences, and sophisticated email nurture series that convert.
Global PR & Social: Shape public perception through strategic press releases, articles, and high-engagement social campaigns.
Executive Communications: Develop key brand collateral, including speech drafts for C‑suite, event scripts, and high-impact brochures.
Qualifications
Experience & Expertise: 4+ years of high-performance copywriting experience within B2B, fintech, or other regulated financial industries is non-negotiable.
A Bachelor’s degree in Marketing, Journalism, or a related communications field.
The Power of Language: A flawless portfolio demonstrating bilingual prowess (English and Chinese) and the ability to make technical financial topics accessible and persuasive.
The Mindset:
Agile Project Mastery: You thrive under pressure, adapt quickly to feedback, and meet aggressive deadlines without compromising quality.
Master Storyteller: You instinctively know how to blend data and user psychology with creative hooks.
Digital-First & Detail-Oriented: A meticulous approach to proofreading and an expert grasp of digital marketing optimization strategies.
Unlock job insights
• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Marketing Specialist?
• Are you experienced with copy writing and content creation?
• Which of the following languages are you fluent in?
• Do you have experience working within a scrum agile team?
• How many years' experience do you have in digital marketing?
Our client is a well-established Financial Institution in Hong Kong is now looking for a seasonal Marketing Specialist (Copywriter).
Scope
Lead Content Creation & Strategy: Develop high-impact, conversion-focused copy that transforms website visits into clients and social media scrolling into brand loyalty.
Master Cross-Cultural Nuance: Adapt messaging seamlessly for English and Chinese audiences, demonstrating genuine cultural intelligence across channels like WeChat and LinkedIn.
Serve as Brand Guardian & Compliance Expert: Ensure every piece of content meets stringent brand guidelines and regulatory compliance standards, building trust in a high-stakes industry.
Innovate with Data: Leverage industry trends and conduct A/B testing to refine messaging effectiveness continually, proving the ROI of your words.
Key Responsibilities & Impact Areas
Digital Campaigns: Craft compelling landing pages, website experiences, and sophisticated email nurture series that convert.
Global PR & Social: Shape public perception through strategic press releases, articles, and high-engagement social campaigns.
Executive Communications: Develop key brand collateral, including speech drafts for C‑suite, event scripts, and high-impact brochures.
Qualifications
Experience & Expertise: 4+ years of high-performance copywriting experience within B2B, fintech, or other regulated financial industries is non-negotiable.
A Bachelor’s degree in Marketing, Journalism, or a related communications field.
The Power of Language: A flawless portfolio demonstrating bilingual prowess (English and Chinese) and the ability to make technical financial topics accessible and persuasive.
The Mindset:
Agile Project Mastery: You thrive under pressure, adapt quickly to feedback, and meet aggressive deadlines without compromising quality.
Master Storyteller: You instinctively know how to blend data and user psychology with creative hooks.
Digital-First & Detail-Oriented: A meticulous approach to proofreading and an expert grasp of digital marketing optimization strategies.
Unlock job insights
• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Marketing Specialist?
• Are you experienced with copy writing and content creation?
• Which of the following languages are you fluent in?
• Do you have experience working within a scrum agile team?
• How many years' experience do you have in digital marketing?
更多类似工作
Content Marketing Specialist - Finance & FX Content Creator
Rakuten Securities Hong Kong Limited
中西区, 香港
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