Job Responsibilities
1. Responsible for the operation of the company's new media and various online platform accounts, focusing on the overall operation of Douyin, including account construction from 0 to 1, optimization, maintenance, data analysis, product listing and delisting, activity copywriting, design, planning, execution and effect tracking.
2. Able to independently complete short video planning, creative video script writing, shooting and editing, special effect production and packaging. According to the company's operation needs, do a good job in media matrix accounts, create vertical content, track promotion effects, and achieve precise fan growth.
3. Responsible for the listing and delisting of Douyin group buying product links, and responsible for the planning and organization of Douyin live broadcasts.
4. Monitor account data, including but not limited to video playback volume, likes, completion rate, fan growth, etc. Strictly control, analyze and feedback traffic data to improve fan activity and stickiness, and increase conversion volume and transaction volume.
5. Understand the platform's paid promotion rules, formulate Douyin launch promotion strategies, and effectively improve ROI.
6. According to the company's market strategy, use relevant tools to explore cooperation matters with Internet celebrities and KOLs through channels such as Douyin, plan promotion plans and implement them, establish good communication with Douyin and other platform contacts, and strive for various activity resources.
Job Requirements
1. College degree or above, more than 2 years of Douyin operation experience, and a certain sense of trend sensitivity.
2. Good at communication, self-learning, strong sense of responsibility and self-motivation.
3. Able to proficiently use various analysis tools and be good at summarizing, reviewing and analyzing.
4. Strong adaptability and coordination ability, able to independently handle emergency issues.
5. Graduates majoring in Film and Television Media/Advertising Art/Design and other related majors are preferred.
6. Proficient in using PS, PR and other graphic and video production and editing software, able to independently produce videos and pictures.
7. Proficient in using cameras and other related shooting equipment, with certain photography and videography skills.
8. Sensitive to social hot topics and able to operate major social platforms proficiently.
