Senior Manager, Social Media

Our client is hiring a team lead to focuse on planning and executing social content strategies on Xiaohongshu (RED) and Douyin to build brand awareness, deepen engagement, and drive e-commerce sales.
Responsibilities

Design and manage the content roadmap and posting calendar for Xiaohongshu and Douyin, with a strong emphasis on cross‑border initiatives.

Partner with KOLs and external agencies to create compliant content that reflects the brand voice and adheres to local guidelines.
Plan, launch, and manage paid media and advertising campaigns across platforms to maximize reach, interaction, and effectiveness.
Own performance monitoring and optimization, using engagement, and conversion data to continually refine content and campaigns.
Collaborate closely with e-commerce teams to build a seamless path from social touchpoints through to purchase.
Conduct in-depth industry and competitor research to uncover trends, white spaces, and risks in core target markets.
Requirements
Bachelor's degree in Marketing, Communications, New Media, or a related discipline.
At least 5 to 8 years of experience in social content creation or digital marketing within FMCG.
Demonstrated success in performance-driven content on Xiaohongshu and Douyin.
Solid knowledge of China's social media landscape, influencer marketing, and key performance indicators for conversion.
Excellent Mandarin copywriting and storytelling skills, with strong visual sensibility.
Proven experience working with creative studios and agency partners.
Highly analytical, comfortable working with metrics such as engagement, reach, conversion rate.
Click "Apply Now" to apply for this position or call Martin Tsang at for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.
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