Senior Executive/Executive, Trade Marketing (12 Month Contract)

Senior Executive/Executive, Trade Marketing (12 Month Contract)
WARNERMEDIA
Sales & Account Management
Central and Western, Hong Kong
7 days ago
Full Time
Onsite
Technology, Information and Media
Job Description
36 days ago
Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!

About CNNIC

CNN International Commercial (CNNIC) is responsible for the business operations of CNN’s properties outside of the United States. All commercial activities for brands such as CNN International, CNN Arabic, CNN Style and CNN Business are aligned within the division.

This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world’s leading international news provider.

CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world’s most recognised brands.

Its Content Sales and Licensing unit has relationships with more than 1,000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. To find out more, visit commercial.cnn.com.

Your New CNN Role...

This position will work closely with the Trade Marketing Head to create and manage a marketing strategy to drive competitive advantage and ad sales revenue growth for Asia Pacific, striving towards global collaboration, execution and development by participating and engaging with other internal departments and CNNIC offices that aim to deliver and generate new ideas.

Your Role Accountabilities...
• Provide support in industry and hospitality events, including trade events, workshops, client entertainment activities and conferences, involving logistics and operational execution to ensure the network has an effective brand presence.
• Initiate and execute barter partnerships with publishers and events to promote CNNIC.
• Produce and deliver marketing collateral including client case studies, award entries, monthly client newsletters, paid EDMs and post campaign sizzles.
• Liaise with creative agencies and in-house designers on branding and other trade marketing materials by providing a detailed brief and ensure all materials are delivered timely with strict vigilance on quality control under guidance of manager.
• Research and source new premiums ideas at competitive rates and understand what merchandise works across geographical boundaries and across divisions for timely delivery.
• Perform key administrative functions to enable smooth day-to-day operation of the department. This includes but is not limited to invoice payment, setting up new vendor, postage and shipping of marketing materials, and management of the premiums inventory.

Qualifications/Experience
• Minimum of 3 years of experience working in marketing or events management. Those with lesser experience may be considered at the Executive level.
• Proficiency in Microsoft (Excel, Word, PowerPoint) and Adobe (Photoshop, InDesign) tools
• Knowledge and awareness of the global advertising industry
• Sound understanding of marketing principles
• Excellent command in writing and speaking English
• Any other Asian languages a plus
• Ability to take initiative and work independently
• Excellent project management skills
• Good interpersonal skills with the ability and confidence to communicate with people at all levels.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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